A study* by Harper Adams University proves benefits of MICHELIN ULTRAFLEX TECHNOLOGY

An independent study* by the British University  of Harper Adams University  estimate a cost of more than US $ 1.2 billion per year caused by soil compaction in Great Britain. According to the university, the increase of a crop yield is 4% when all machines involved in the operation (tractors, sprayers, harvesters etc.) have radial tires replaced by tires with MICHELIN Ultraflex IF technology (Increased Flexion) and VF (Very High Flexion).

  * http://www.harper-adams.ac.uk/news/202358/deputy-vice-chancellor-speaks-at-michelin-celebrations#.VFIGZjSG-Uj


If we reflect this study to the Brazilian reality, we can say that a producer of 2,000 ha gets an average soybean yield of 3,120 kg / ha (52 sacks / ha).

With a 4% increase in productivity, considering the price of the bag of 60 kg of soybeans to R$ 72.00 (*), there is a real gain of approximately R$ 300,000.00 per season, explains Christian Mendonça, Director of Trade and Marketing of Agricultural tires of Michelin South America.

MICHELIN and Harper Adams Univertsity signed an agreement to continue this experiment until 2018, with the possibility of bringing the study to other sites, such as South America.

 (*) Month quotation of August in Paraná


Beyond the radial agricultural tires, Michelin brings to market the Ultraflex Technology, an innovation in agricultural tires, thanks to its ability to work at low pressure, less compact the soil and get better agricultural income. The MICHELIN Ultraflex technology responds to a double challenge: keep pace with the development of agricultural machinery to improve productivity and, at the same time, protecting the soil.

The mission of Michelin, a leader in the tire industry, is to contribute to improving the mobility of people and goods in a sustainable manner. For this, the Michelin Group manufactures and sells tires for all types of vehicles, from automobiles to airplanes, through the tires for motorcycles and bicycles, tires for mining equipment, earthmoving and agricultural use, as well as tires for buses and trucks. Michelin also proposes computerized aids mobility services ( ViaMichelin.com ) and edits tour guides, hotel and gastronomy, as well as maps and road atlases. The Michelin Group's head office is located in the city of Clermont-Ferrand, France, is present in more than 170 countries, employs 112.300 people and has 68 production units in 17 different countries. ( www.michelin.com.br ). The Group has a Technology Center in charge of the research and development with operations in Europe, North America and Asia. ( www.michelin.com ).